At Southern Recollection, our first focus is you, our loyal customer! We work hard to bring value to all of our shoppers, including providing excellent customer service, free shipping, and our famous quick shipping! Our priority as a company is to offer you a wide range of high-quality products and a rewarding customer experience. Our expertise as a team, dedication to value, and good old southern hospitality has created a brand known for delivering quality service and awesome products.

We pride ourselves first and foremost on our excellent customer service. We want to show you how much your support means to us by responding quickly, solving problems promptly, being easy to work with, and having a spirit of kindness and service. We also want to enhance your shopping experience and add further value by offering free shipping and quick shipping as added perks to shopping with us! We realized that these are services rarely found by smaller retail stores online, and we wanted to step up and match what major retailers can do.

All of this is because you are worth it to us!

Where We Came From
Our story as a company began in 1957 with a young couple and a dream. In the small town of Fuquay-Varina, North Carolina, Ralph and Daphne Ashworth were newlyweds looking for a drugstore to own and operate. Ralph had recently graduated from UNC-Chapel Hill with a pharmaceutical degree, and the two had always wanted to become business owners. They were able to buy a local pharmacy in Cary, North Carolina, and start building a business to provide for their two young sons.

Local Pharmacy

Drugstore reopening

Ashworth Drugstore

Daphne's biggest dream was to run a Hallmark store, so she worked with the company to start selling Hallmark cards in the family drugstore. This long-term affiliation with the card company led to the opportunity in 1969 for Ralph and Daphne to open their very own franchise of Hallmark stores called Lynn's & Daphne's Hallmark shops. Over the next fifty years, this franchise grew to include 13 stores and is run by three generations of Ashworths!

Hallmark storefront

We expanded into the online market a few years ago to bring our products and pride in our work to more people. But we noticed among many online vendors a distinct lack of quality customer service, quick shipping guarantees, and opportunities for free shipping. So, we decided to fill that gap and make providing these services our top priority!

What We Do
Our goal as a retailer is to offer high-quality apparel and accessories that are as beautiful and fashionable as they are inspiring. We focus on brands and collections that feature funny quotes, encouraging messages, and Bible verses. At the end of the day, we don't just want to sell clothing. We want to bring a little fun and inspiration into your everyday life! Who doesn't want a cute shirt that also happens to reflect their life or favorite hobbies perfectly? And who wouldn't want to wear something that will bring encouragement to them and others around them? Our products are great conversation pieces that will create openings to make connections. How awesome is that?! We hope that you continue to allow us to wow you with our beautiful product lines and our excellent customer service. We promise that you won't be disappointed!