A Guide Southern Casual Style

Casual looks are a part of a Southerner's lifestyle, whether hanging out on the porch drinking lemonade or running errands in style. Although casual Southern style has changed as fashion trends evolve, there are a few core looks we stick to as Southerners. We bring in new styles without sacrificing our southern roots–because who says you have to give up classic to be chic? Whether you're looking to add some new pieces to your casual wardrobe or just want to ensure that your laid-back looks are on point, here's an essential guide to definitive, classic southern causal.

1. Comfort is Key:

Casual clothing is all about feeling comfortable. Whether you're dressing to beat the heat or trying to stay warm in the chillier seasons, Southern casual style will keep you feeling comfy and mobile while still incorporating fashion. Breezy, breathable fabrics like cotton and linen are essential for casual Southern summers, while fleece and flannel help you capture that easy-going spirit while keeping you warm from the cold. Anything that allows you to comfortably enjoy your daily life while still keeping your Southern style in check is a great example of Southern casual.

2. Add Color:

What's life without a little color? While beiges and neutrals can be essential basics, Southerners like to turn up the charm with bright pops of color in our wardrobes, and casual looks are no exception. Color is about expressing ourselves, having fun, and showing a bit of personality–all essential components of Southern identity. When it comes to causal, color might come in a bright hat, patterns like gingham or seersucker, or an entire outfit built around a vibrant blouse. Jewel tones, colorful patterns, graphics that pop off the fabric, or any other eye-catching use of color can be a great way to incorporate a Southern personality into any casual outfit.

3. Embrace Class:

Playfulness is a part of the southern look, but so is class! Looking nice and put-together brings an element of Southern charm to any casual look. Whether it's a classic set of pearls or slightly more refined garments like polos and sun dresses, classiness creates a definitive southern style for everything from church to a family BBQ. Little touches like lace or florals can be a great way to add a little bit of class to even the most casual outfit. In the summer, a nicer style of sandals might elevate a casual look, while in the winter, a charming elegant coat might complete a casual outfit–as long as you can still throw it on for a chill day of shuttling your kids around town.

4. Don't Forget Fun:

When it comes down to it, southern causal is all about expressing who you are with whatever threads you're wearing. Don't be afraid to be yourself and have fun, even when embracing more classic styles. Whether it's a funky graphic tee or a bolder color than usual, don't be afraid to take risks! If you're not having a good time, then you're not truly embracing Southern fashion.

For some great looks that incorporate elements of classic Southern casual while keeping fun intact, check out some of our great tees and sweaters. We've got that southern touch and attitude while creating comfortable, casual pieces, no matter the season.